Restaurants • Catering • Food Service
Our passion for design is only eclipsed by our love of food.
A perfect marriage seen in every logo we create. Buon Appetito!
Scroll down to view a gallery of our work.
Our passion for design is only eclipsed by our love of food.
A perfect marriage seen in every logo we create. Buon Appetito!
Scroll down to view a gallery of our work.
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
An established and highly regarded Toronto trattoria, Campagnolo required an identity that crystallized its Northern Italian heritage and communicated the same care and attention evident in Chef Craig Harding’s dishes.
An established and highly regarded Toronto trattoria, Campagnolo required an identity that crystallized its Northern Italian heritage and communicated the same care and attention evident in Chef Craig Harding’s dishes.
Drawing on the graphic language of rustic Italian table wines, Venetian iconography, and the interior of the restaurant itself, we created a menu and identity system that elevates Campagnolo to the level of a venerable institution. The new identity is especially successful in that it feels like a natural expression of the restaurant’s ethos, and speaks eloquently to both regulars and new patrons alike.
Client: Campagnolo, Toronto, Canada.
www.campagnolotoronto.com.
Printer: Moveable Inc.
Website Photography: Virgina MacDonald.
www.campagnolotoronto.com.
Printer: Moveable Inc.
Website Photography: Virgina MacDonald.
Brand Audit, Signage, Ecommerce Website Strategy & Design,
Menu Boards, Uniform, Food Service Packaging, Retail Packaging.
This project challenged us to take an established, well-designed company and modernize it without sacrificing 20 years of brand equity. It was of utmost importance to refocus the brand to reflect the defining aspects of their superior coffee: artisanal, sustainable, local and natural. The result is welcoming to new customers, yet sensitive to the existing customer base.
Menu Boards, Uniform, Food Service Packaging, Retail Packaging.
This project challenged us to take an established, well-designed company and modernize it without sacrificing 20 years of brand equity. It was of utmost importance to refocus the brand to reflect the defining aspects of their superior coffee: artisanal, sustainable, local and natural. The result is welcoming to new customers, yet sensitive to the existing customer base.
We handled the initial implementation of the new identity and continue to manage all brand and design applications for this growing coffee company.
Published: Chois Package Vol. 6 by Chois Publishing.
Blogged: Featured on The Dieline.
Featured on The Canadian Design Resource.
50 of the Best Coffee Branding Designs, Paste Magazine.
30 Creative Coffee Packages, The Dieline.
Blogged: Featured on The Dieline.
Featured on The Canadian Design Resource.
50 of the Best Coffee Branding Designs, Paste Magazine.
30 Creative Coffee Packages, The Dieline.
the Aberdeen Tavern
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
The Aberdeen Tavern is a modern gastropub situated in a picturesque former bank building on Aberdeen Avenue in Hamilton, Ontario. Our aim was to create an identity that feels as historic and established as the building itself, and to position the tavern as a community gathering place.
The Aberdeen Tavern is a modern gastropub situated in a picturesque former bank building on Aberdeen Avenue in Hamilton, Ontario. Our aim was to create an identity that feels as historic and established as the building itself, and to position the tavern as a community gathering place.
The identity system consists of a family of marks incorporating classical heraldry paired with modern typography, with special emphasis given to the restaurant’s year of establishment. Although generally included to indicate longevity, in this situation, the year of establishment is a deliberate nod to the ongoing revitalization of downtown Hamilton.
Boralia Toronto
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
Boralia celebrates the historic origins of Canadian cuisine. Their menu draws inspiration from traditional Aboriginal dishes, as well as the recipes of early settlers and immigrants of the 18th and 19th centuries. Our design for Boralia continues this theme by using period-appropriate type and imagery, and features a menu presentation system incorporating unfinished wood, raw leather, and leather lacing.
Boralia celebrates the historic origins of Canadian cuisine. Their menu draws inspiration from traditional Aboriginal dishes, as well as the recipes of early settlers and immigrants of the 18th and 19th centuries. Our design for Boralia continues this theme by using period-appropriate type and imagery, and features a menu presentation system incorporating unfinished wood, raw leather, and leather lacing.
Client: Boralia, Toronto, Canada.
www.boraliato.com.
Printer: Moveable Inc.
Website Photography: Nick Merzetti.
www.boraliato.com.
Printer: Moveable Inc.
Website Photography: Nick Merzetti.
The Four in Hand Taproom
Naming, Brand Identity, Signage, Menu Presentation.
The Four-in-Hand Taproom is located in the Little Inn of Bayfield, and caters to guests and visitors looking for a casual yet comfortable eatery. Named for a traditional carriage style, the Four-In-Hand draws direct inspiration from the Little Inn’s beginnings as a coaching inn.
The Four-in-Hand Taproom is located in the Little Inn of Bayfield, and caters to guests and visitors looking for a casual yet comfortable eatery. Named for a traditional carriage style, the Four-In-Hand draws direct inspiration from the Little Inn’s beginnings as a coaching inn.
The menu system features wrought iron-inspired accents paired with classic typography, and is presented in a raw leather folder reminiscent of vintage horse tack.
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
El Caballito is a downtown cantina specializing in tequila and authentic street-style Mexican cuisine. Our identity application reflects their festive, engaging atmosphere executed with a level of sophistication appropriate to Toronto's King Street West.
El Caballito is a downtown cantina specializing in tequila and authentic street-style Mexican cuisine. Our identity application reflects their festive, engaging atmosphere executed with a level of sophistication appropriate to Toronto's King Street West.
Client: El Caballito, Toronto, Canada.
www.elcaballito.ca.
Original Logo & Caballito Font: Fernando Salvador.
www.elcaballito.ca.
Original Logo & Caballito Font: Fernando Salvador.
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
The upscale sister restaurant to El Caballito, Los Colibris features Mexican fine dining in the heart of Toronto’s Entertainment district. To complement the elegant setting, we developed a stylish yet dignified identity system that functions as a graphic extension of the restaurant interior.
The upscale sister restaurant to El Caballito, Los Colibris features Mexican fine dining in the heart of Toronto’s Entertainment district. To complement the elegant setting, we developed a stylish yet dignified identity system that functions as a graphic extension of the restaurant interior.
Cafe Belong
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
Identity design for the café by chef Brad Long at the Evergreen Brick Works in Toronto.
Identity design for the café by chef Brad Long at the Evergreen Brick Works in Toronto.
We handled the application of the identity as it was extended to various café items including custom reusable cloth napkins, refillable glass bottles, menu presentation made on reclaimed wood, and branded products.
The website features both a desktop and mobile version, and allows the client to easily update the constantly rotating menus.
Brand Identity, Website Strategy & Design, Marketing Materials.
A logo that represents the mission of chef Brad Long and the heritage of the Evergreen Brick Works site in Toronto, Canada. As the resident caterer at an ecologically-oriented venue it was important the identity reflect his commitment to sustainability.
A logo that represents the mission of chef Brad Long and the heritage of the Evergreen Brick Works site in Toronto, Canada. As the resident caterer at an ecologically-oriented venue it was important the identity reflect his commitment to sustainability.
Awards: HOW 2012 International Design Award of Merit.
DESIGN EDGE Best Print Design | Finalist.
DESIGN EDGE Best Print Design | Finalist.
Geraldine Libations & Victuals
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
Geraldine is a seafood and cocktail bar in the diverse Parkdale neighborhood of Toronto. Designed to hearken back to the Parkdale of old, the system consists of a variety of elements that exude turn-of-the-century, pre-prohibition elegance.
Geraldine is a seafood and cocktail bar in the diverse Parkdale neighborhood of Toronto. Designed to hearken back to the Parkdale of old, the system consists of a variety of elements that exude turn-of-the-century, pre-prohibition elegance.
The website features both a desktop and mobile version, and allows the client to easily update the constantly rotating menus.
The Mermaid Inn
Logo & Signage Design, Menu Presentation.
The whimsical, yet expressive hand lettering sets the mood at this East Village hot spot. Designed to evoke the feeling of a coastal fish shack, the minimal and no-fuss approach is celebrated in the simplistic execution.
The whimsical, yet expressive hand lettering sets the mood at this East Village hot spot. Designed to evoke the feeling of a coastal fish shack, the minimal and no-fuss approach is celebrated in the simplistic execution.
Client: Beanstalk Restaurant Group, New York, NY.
Creative Director: Louise Fili, Design: Chad Roberts,
Hand Lettering: Chad Roberts, Illustration: Anthony Russo.
Created while on staff at Louise Fili Ltd. in New York, NY.
Creative Director: Louise Fili, Design: Chad Roberts,
Hand Lettering: Chad Roberts, Illustration: Anthony Russo.
Created while on staff at Louise Fili Ltd. in New York, NY.
Awards: Graphis Design Annual, Print Regional Design Annual.
Published: Logo Design 6 by Graphis Press, Handwritten: Expressive Lettering in the Digital Age by Thames & Hudson.
Published: Logo Design 6 by Graphis Press, Handwritten: Expressive Lettering in the Digital Age by Thames & Hudson.