Restaurants • Catering • Food Service

Our passion for design is only eclipsed by our love of food.
A perfect marriage seen in every logo we create. Buon Appetito!


Scroll down to view a gallery of our work.
Campagnolo Toronto brand identity design
Campagnolo Toronto menu design
Campagnolo Toronto drink list menu design
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
An established and highly regarded Toronto trattoria, Campagnolo required an identity that crystallized its Northern Italian heritage and communicated the same care and attention evident in Chef Craig Harding’s dishes.

 

Drawing on the graphic language of rustic Italian table wines, Venetian iconography, and the interior of the restaurant itself, we created a menu and identity system that elevates Campagnolo to the level of a venerable institution. The new identity is especially successful in that it feels like a natural expression of the restaurant’s ethos, and speaks eloquently to both regulars and new patrons alike.
Client: Campagnolo, Toronto, Canada.
www.campagnolotoronto.com.
Printer: Moveable Inc.
Website Photography: Virgina MacDonald.
Balzac's Coffee Roasters food service design
Balzac's Coffee Roasters brochure
Balzac's Coffee Roasters menu boards
Balzac's Coffee Roasters website design
Balzac's Coffee Roasters website design
Balzac's Coffee Roasters
Brand Audit, Signage, Ecommerce Website Strategy & Design,
Menu Boards, Uniform, Food Service Packaging, Retail Packaging.

This project challenged us to take an established, well-designed company and modernize it without sacrificing 20 years of brand equity. It was of utmost importance to refocus the brand to reflect the defining aspects of their superior coffee: artisanal, sustainable, local and natural. The result is welcoming to new customers, yet sensitive to the existing customer base.

 

We handled the initial implementation of the new identity and continue to manage all brand and design applications for this growing coffee company.
Client: Balzac's Coffee Roasters, Stoney Creek, Canada.
www.balzacs.com.
Published: Chois Package Vol. 6 by Chois Publishing.
Blogged: Featured on The Dieline.
Featured on The Canadian Design Resource.
50 of the Best Coffee Branding Designs, Paste Magazine.
30 Creative Coffee Packages, The Dieline.
Aberdeen Tavern brand identity design
Aberdeen Tavern brand identity design
Aberdeen Tavern collateral design
Aberdeen Tavern brand identity design
Aberdeen Tavern menu design
Aberdeen brand identity design
Aberdeen brand identity design
the Aberdeen Tavern
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
The Aberdeen Tavern is a modern gastropub situated in a picturesque former bank building on Aberdeen Avenue in Hamilton, Ontario. Our aim was to create an identity that feels as historic and established as the building itself, and to position the tavern as a community gathering place.

 

The identity system consists of a family of marks incorporating classical heraldry paired with modern typography, with special emphasis given to the restaurant’s year of establishment. Although generally included to indicate longevity, in this situation, the year of establishment is a deliberate nod to the ongoing revitalization of downtown Hamilton.
Client: the Aberdeen Tavern, Hamilton, Canada.
www.theaberdeen.ca.
Illustrator: Andrew Plewes.
Boralia Toronto brand identity design
Boralia Toronto menu design
Boralia Toronto web design
Boralia Toronto web design
Boralia Toronto
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
Boralia celebrates the historic origins of Canadian cuisine. Their menu draws inspiration from traditional Aboriginal dishes, as well as the recipes of early settlers and immigrants of the 18th and 19th centuries. Our design for Boralia continues this theme by using period-appropriate type and imagery, and features a menu presentation system incorporating unfinished wood, raw leather, and leather lacing.

 

Client: Boralia, Toronto, Canada.
www.boraliato.com.
Printer: Moveable Inc.
Website Photography: Nick Merzetti.
The Four in Hand Taproom brand identity design
The Four in Hand Taproom menu design
The Four in Hand Taproom
The Four in Hand Taproom divider design
The Four in Hand Taproom coaster logo design
The Four in Hand Taproom
Naming, Brand Identity, Signage, Menu Presentation.
The Four-in-Hand Taproom is located in the Little Inn of Bayfield, and caters to guests and visitors looking for a casual yet comfortable eatery. Named for a traditional carriage style, the Four-In-Hand draws direct inspiration from the Little Inn’s beginnings as a coaching inn.

 

The menu system features wrought iron-inspired accents paired with classic typography, and is presented in a raw leather folder reminiscent of vintage horse tack.
Client: The Little Inn of Bayfield, Bayfield, Canada.
www.littleinn.com.
El Caballito Toronto brand identity design
El Caballito Toronto menu design
El Caballito Toronto drink list menu design
El Caballito Toronto drink list menu design
El Caballito Toronto web design
El Caballito Tequila y Tacos
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
El Caballito is a downtown cantina specializing in tequila and authentic street-style Mexican cuisine. Our identity application reflects their festive, engaging atmosphere executed with a level of sophistication appropriate to Toronto's King Street West.

 

Client: El Caballito, Toronto, Canada.
www.elcaballito.ca.
Original Logo & Caballito Font: Fernando Salvador.
Los Colibris Toronto brand identity design
Los Colibris Toronto menu design
Los Colibris Toronto menu design
Los Colibris Toronto web design
Los Colibris Cocina Mexicana
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
The upscale sister restaurant to El Caballito, Los Colibris features Mexican fine dining in the heart of Toronto’s Entertainment district. To complement the elegant setting, we developed a stylish yet dignified identity system that functions as a graphic extension of the restaurant interior.

 

Client: Los Colibris, Toronto, Canada.
www.loscolibris.ca.
Cafe Belong logo design
Cafe Belong menu design
Cafe Belong restaurant photos - laser etched menu board, branded water bottles, drink menus, vinyl door art
Cafe Belong website design
Cafe Belong mobile website design
Cafe Belong logo design
Cafe Belong restaurant photos - menu boards, dinner menus, canvas tote bags, chef's jacket
Cafe Belong
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
Identity design for the café by chef Brad Long at the Evergreen Brick Works in Toronto.

 

We handled the application of the identity as it was extended to various café items including custom reusable cloth napkins, refillable glass bottles, menu presentation made on reclaimed wood, and branded products.

 

The website features both a desktop and mobile version, and allows the client to easily update the constantly rotating menus.
Client: Belong Hospitality Inc., Toronto, Canada.
www.cafebelong.ca.
Blogged: Best of 2012,  Art of the Menu.
Friday Likes 23, Brand New.
Featured on  Art of the Menu.
Belong Catering logo design
Belong Catering brochure design
Belong Catering brand identity design
Belong Catering website design
Belong Catering by Brad Long
Brand Identity, Website Strategy & Design, Marketing Materials.
A logo that represents the mission of chef Brad Long and the heritage of the Evergreen Brick Works site in Toronto, Canada. As the resident caterer at an ecologically-oriented venue it was important the identity reflect his commitment to sustainability.
Client: Belong Hospitality Inc. Toronto, Canada.
www.belongcatering.ca.
Awards: HOW 2012 International Design Award of Merit.
DESIGN EDGE Best Print Design | Finalist.
Geraldine Toronto brand identity design
Geraldine Toronto menu design
Geraldine Toronto drink list menu design
Geraldine Toronto restaurant photo
Geraldine Toronto web design
Geraldine Libations & Victuals
Brand Identity, Signage, Website Strategy & Design, Menu Presentation.
Geraldine is a seafood and cocktail bar in the diverse Parkdale neighborhood of Toronto. Designed to hearken back to the Parkdale of old, the system consists of a variety of elements that exude turn-of-the-century, pre-prohibition elegance.

 

The website features both a desktop and mobile version, and allows the client to easily update the constantly rotating menus.
Client: Geraldine, Toronto, Canada.
Printer: Moveable Inc.
Blogged: Featured on  Art of the Menu.
The Mermaid Inn brand identity design
The Mermaid Inn menu design
The Mermaid Inn
Logo & Signage Design, Menu Presentation.
The whimsical, yet expressive hand lettering sets the mood at this East Village hot spot. Designed to evoke the feeling of a coastal fish shack, the minimal and no-fuss approach is celebrated in the simplistic execution.
Client: Beanstalk Restaurant Group, New York, NY.
Creative Director: Louise Fili, Design: Chad Roberts,
Hand Lettering: Chad Roberts, Illustration: Anthony Russo.
Created while on staff at Louise Fili Ltd. in New York, NY.
Awards: Graphis Design Annual, Print Regional Design Annual.
Published: Logo Design 6 by Graphis Press, Handwritten: Expressive Lettering in the Digital Age by Thames & Hudson.