Balzac's Cold Brew
Package Design Copywriting Art Direction
We designed Balzac’s Nitro Cold Brew cans with a lighthearted, summery look to distinguish them from the ‘Bro’ brew culture of most cold brew products. Each flavour is defined by a cheerful colour and exudes a cool, East-coast vibe with an appropriately feminine touch.
Dimensional and filigreed type treatments draw from the existing visual language we created for Balzac’s, but with a modern take. The result is a refreshing and mouth-watering can of cold brew that stands out from the rest.