Portfolio Photography//Maya Visnyei Prop Styling//Catherine Doherty
Provisions Food Company
Not all redesigns require substantial changes. Sometimes all they need is a nudge and tweak. Provisions Food Company already had an effective and noteworthy brand identity, but needed better positioning as food best served with wine. So we refined their existing visual language by revising the wordmark, redrawing the fox illustration and reworking the supporting typography to provide more flexibility in label design.