Kitten & the Bear

Brand Identity Package Design

The desire to move from selling at their local farmers’ market to a legal retail package drove the need for a brand and packaging redesign for this up-and-coming pair of confituriers.

Our design respects the defining qualities of the original packaging while introducing illustrated elements and classic typography. The labels accommodate the 200+ batches of unique flavours produced each year while meeting the legal requirements for packaging in Canada and an additional variation for the United States.

Illustration//Andrew Plewes

Kitten & the Bear, Toronto ON Canada