Kitten & the Bear
Brand Identity Package Design
The desire to move from selling at their local farmers’ market to a legal retail package drove the need for a brand and packaging redesign for this up-and-coming pair of confituriers.
Our design respects the defining qualities of the original packaging while introducing illustrated elements and classic typography. The labels accommodate the 200+ batches of unique flavours produced each year while meeting the legal requirements for packaging in Canada and an additional variation for the United States.