Copywriting Brand Identity Pattern Design

An offshoot of the Preservatory, Pizzams is an original pizza creation that replaces sauce with artisanal jam and tops it off with a perfectly paired cheese and fresh, seasonal produce and meats.

We concocted a clever descriptive tagline and wrote supporting copy to summarize the delectable nature of the product. The wordmark is a twist on familiar pizza motifs reminiscent of old pizzeria shops. A custom-illustrated Spanish tile pattern complements the crisp black and white colour palette. The folksy but fresh look was applied to food trucks and social media content, making the brand as striking as it is appetizing.

Food Photography//Janis Nicolay Illustration//Andrew Plewes
The Preservatory, Langley BC Canada