Heritage Bee Company
Brand Identity Art Direction Package Design
From a large property in rural Ontario, Heritage Bee Company gives people the opportunity to host their own beehive, allowing for natural and sustainable propagation of an important species of pollinator. Their hive hosting programs both support healthy honeybee populations by connecting consumers to organic beekeeping processes and yield a range of products made from premium, raw, unpasteurized honey.
The brand identity we created makes the honeybee the star attraction in its natural environment pollinating wildflowers. Woodcut-style illustration, custom drawn letterforms, and a bright colour palette form a composition that follows in the craft tradition but has modern sensibility.
Illustration//Andrew Plewes
Heritage Bee Co., Mulmur ON Canada
Products that we designed colourful packaging for include jars of flavoured creamed honey, seed bomb pouches and gift boxes.
The creative application of brand colours was extended to the physical world by offering Heritage Bee Company hives in vibrant blues and green.
Portfolio Photography//Maya Visnyei Hive Photography//Debbie Gray
When Heritage Bee Company required new images for their website and to better promote their line of flagship products and flavoured cream honeys, we came up with a complete photography style, provided composition sketches to guide the prop sourcing and shotlist, and art directed on the day of the shoot.
