Soar Organics

Copywriting Brand Audit Package Design Illustration

Soar Organics makes premium matcha and hojicha products that promote clean eating to enrich whole body wellness. They mindfully source their certified organic ingredients from growing regions known for their quality terroir and authenticity, ensuring that everything is produced to yield optimal results. Committed to sustainability, they uphold their values by giving back to the planet through various social and environmental programs.

The previous logo had all the hallmarks of an organic brand, but lacked the integrity that is so important to Soar Organic’s story. We called on more utilitarian letterforms to convey honesty and transparency, adding a period to emphasize the purity of their ingredients. The sun icon lifts away from the O in a rising motion to reinforce the idea of soaring and create positive energy.

Soar Organic Inc., North Vancouver BC Canada