Soar Organics
Copywriting Brand Audit Package Design Illustration
Soar Organics makes premium matcha and hojicha products that promote clean eating to enrich whole body wellness. They mindfully source their certified organic ingredients from growing regions known for their quality terroir and authenticity, ensuring that everything is produced to yield optimal results. Committed to sustainability, they uphold their values by giving back to the planet through various social and environmental programs.
The previous logo had all the hallmarks of an organic brand, but lacked the integrity that is so important to Soar Organic’s story. We called on more utilitarian letterforms to convey honesty and transparency, adding a period to emphasize the purity of their ingredients. The sun icon lifts away from the O in a rising motion to reinforce the idea of soaring and create positive energy.
Soar Organic Inc., North Vancouver BC Canada
To portray the origin of the brand, we constructed a narrative loosely inspired by the landscape of British Columbia. Abstract shapes, varied textures and scale paint a picture of a natural environment that is optimistic and promising.
The mountain goat is a sure-footed mascot that easily climbs mountains, focused on every step to its destination. It stands high above its surroundings, flanked by the sun and plants as a symbol of strength, ascension, and mindfulness.
The illustration with its different monochrome palettes enabled us to create striking differentiation between the diverse grades of matcha, and separate colour schemes for alternate products.
