The logo mark was created from custom letterforms that drew upon the characters we found in Italian travel posters. A single olive branch, a symbol shared by Mediterranean cultures, adorns the address in an expressive show of friendship and community.
The custom-crafted menu sets for the bar and dining room are differentiated by colours that are both warm and modern.
Angled planes of colour are overlaid to create eye-catching geometric shapes and reflected in the trimmed corners of the menu covers.
We looked to traditional Moroccan clay kitchens with rustic terracotta tiles as inspiration for the colour palette. This led to our creation of an intricately simple pattern that we integrated into the menu books and packaging in unexpected ways. Recognizing the value of this pattern, the architect replicated the exact configuration of coloured clay squares into the tiles of the restaurant floor.
Naming Brand Identity Food Service Packaging
Scarlet Door is a back corner coffee, pastry, and sandwich shop on the bottom floor of the Anndore House. In complete contrast to Constantine, she is the rebellious younger sister that embodies the same welcoming warmth, but with an edgier, less serious attitude.
Wanting to honour both the seedy history and punk/no-wave scene that emerged out of that stretch of Yonge Street, we came up with a name that sounded like an entryway to a forbidden place. We cut and paste a Fender into the raised fist of a sitting French courtesan to be the face of Scarlet Door. For the workmark, we mimicked photocopied punk show posters by hand scrawling the name, which was then emblazoned over the corner of the black brick facade in beckoning red neon.