The system we devised for the package design considers the logical structure of information hierarchy, allowing room for product descriptions and messaging. Bands of metallic colour reference the premium steel finishes of the razors and the industrial strength of the brand.
The introduction of soft goods to Rockwell’s expanding suite of products required a new name that was inclusive and accessible to a larger audience. We came up with a number of viable solutions that addressed all the criteria, yet maintained the core essence of the brand’s industrial roots, integrity, and reputation of quality. In addition to razors and beard grooming accoutrements, Rockwell Originals now carries soaps, shampoos, lotions, and face care products.