Brand Identity Package Design
Rockwell Razors started as a men’s grooming company that came up with a smart solution to costly cartridge razors and the unappealing trap of gimmicky shave clubs. They re-engineered the classic double-edged razor to provide adjustability and use affordable disposable blades, fulfilling the shaving needs of the modern gentleman.
Rockwell Razors products were growing fast from startup to established business when the studio was asked to help bring a cohesive visual identity to its brand. The monoline, script-inflected wordmark and the monogram pay tribute to midcentury craftsmanship, as do the soft colour tones.
Rockwell Razors, Toronto ON Canada
The system we devised for the package design considers the logical structure of information hierarchy, allowing room for product descriptions and messaging. Bands of metallic colour reference the premium steel finishes of the razors and the industrial strength of the brand.
The introduction of soft goods to Rockwell’s expanding suite of products required a new name that was inclusive and accessible to a larger audience. We came up with a number of viable solutions that addressed all the criteria, yet maintained the core essence of the brand’s industrial roots, integrity, and reputation of quality. In addition to razors and beard grooming accoutrements, Rockwell Originals now carries soaps, shampoos, lotions, and face care products.