Rockwell Razors

Brand Identity Package Design

Rockwell Razors started as a men’s grooming company that came up with a smart solution to costly cartridge razors and the unappealing trap of gimmicky shave clubs. They re-engineered the classic double-edged razor to provide adjustability and use affordable disposable blades, fulfilling the shaving needs of the modern gentleman.

Rockwell Razors products were growing fast from startup to established business when the studio was asked to help bring a cohesive visual identity to its brand. The monoline, script-inflected wordmark and the monogram pay tribute to midcentury craftsmanship, as do the soft colour tones.

Rockwell Razors, Toronto ON Canada