Sweetsmith Candy Co.

Naming Copywriting Brand Identity Package Design

Sweetsmith Candy Co. makes toffees and brittles in both classic and super modern and adventurous flavours, using traditional preparation and quality ingredients. It’s handmade candy with tons of soul and sassy flair.

A brand audit paved the way to a full-fledged redesign, where the consideration of every detail, including Canadian bilingual and US copy requirements and myriad SKUs, informed the identity and packaging decisions that tell Sweetsmith’s complete brand story.

Illustration//Andrew Plewes
Sweetsmith Candy Co. Calgary, AB Canada