Naming Copywriting Brand Identity Package Design
Yosoyo is designed for modern, active women who want useful and accessible products that enhance and preserve natural beauty, without the premium cost. Not interested in conventional beauty or vanity, these are women that take care of themselves to maintain their own beauty, but want their daily regimens to be fuss-free.
In helping to name the brand for a Latin American market, we created a compound name derived from Spanish root words and suffixes, and ascribed meaning through this approach. Loosely translated as “I am me”, the resulting word is modern and fun, but praises women who have arrived at a stage in life where they are at their smartest, most confident, and accomplished.
Alisons Pharmacueuticals Ftz., Toronto ON Canada
The vertical arrangement of the wordmark is visually unique and arresting, completely separating the design from the pack when viewed on shelves saturated with beauty brands. The artwork for each vessel abstractly represents the function of each product, using a neutral colour base to exhibit sensibility and emulate skin tones.