Sloane Fine Tea Merchants

Brand Identity Package Design

To better define the brand, this project required a thorough investigation into the roots of the Sloane Tea Company, in particular the British heritage of the brand’s namesake: Sloane Square in London. The result is a complete reassessment of what the brand is and what their values are.

Building upon the notion that Sloane is a ‘gentlemen’s tea’, the result is a versatile icon in tune with the aspects of their products that their consumers identify most with.

When Sloane Fine Tea Merchants decided to make their popular teas available for wholesale, we utilized the established brand language to design a set of oversized tins and a collection of sachet envelopes made available to their clients.

Illustration//Andrew Plewes

Sloane Fine Tea Merchants, Toronto ON Canada