Balzac's Coffee Roasters
Merchandise Design Art Direction
As the studio of record up until 2019, we designed and developed all merchandise for café and online sales, unique capsule collections and supporting promotional campaigns for Balzac’s Coffee Roasters.
Balzac's Coffee Roasters, Ancaster ON Canada
Vintage Cafe Poster Postcard and Coaster collections
Poster Artwork//Alayna Paquette
Seasonal Café Merchandise
Online & Café Marketing Collateral
Art Direction Copywriting Photography
We oversaw and created original visual content for monthly email newsletters, café promotions, seasonal LTO signage, web banners and social media accounts — even managing them because of our deep understanding and knowledge of the brand. The brand identity system was carried over into all marketing materials, successfully reinforcing the Balzac’s image and creating a strong connection between brand and consumer.
Papercraft Artwork//Cait Doherty Photography//Maya Visnyei
Balzac’s Coffee Roasters, Ancaster ON Canada
Monthly email marketing newsletter artwork
Website promotional banners
Seasonal café LTO signage
Kate Golding Capsule Collection
The popularity of the custom wallpaper Kate Golding designed for the Balzac’s Powerhouse location spurred an idea to create a unique capsule collection of branded merchandise. We tastefully and respectfully turned the artwork into the Biggins Collection, a series of curated items that thoughtfully married the enchanting brand wallpaper artwork with the Balzac’s ethos.