Wildly Delicious

Brand Audit Package Design

After two decades of building a successful and well-loved specialty food brand, Wildly Delicious approached us to refresh their identity and packaging. Our redesign streamlines and modernizes the identity without compromising the brand equity of the former mark, and places it at the center of a cohesive brand language. The redesigned product line consists of 70+ products featuring flavour-specific pattern elements, bold colour blocking, and visually cohesive product families.

Wildly Delicious Fine Foods, Toronto ON Canada