Longtime staple of the Toronto food scene, Fusaro’s Italian Kitchen has two outposts that have been serving deliciously satisfying Italian classics for over 30 years. Built on strong family traditions and recipes, Fusaro’s celebrates the flavours of Southern Italy and the festive custom of eating and drinking home-cooked meals with family and friends.
Fusaro’s was in need of a brand refresh that would restore its personality with one unifying identity. We paired a bold, custom-lettered wordmark with hand-drawn medallions to represent the ingredients essential in Italian recipes. This adaptable brand identity system was creatively applied across all brand collateral, packaging, menus, and signage.