Chudleigh's Apple Blossoms
Mass Market Package Design
The design for Chudleigh’s frozen dessert packaging addressed the desire for a fresh-from-the-farm aesthetic that would be sold to a mass market in large grocery retailers.
We developed a system that would work for both US and Canadian markets and could be applied across a wide range of products and package sizes. Better type organization, hierarchy and use of hand-drawn illustrations improved overall brand consistency and appeal.