![Chad Roberts Design Ltd. Chudleigh's Package Design](https://i0.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/CRD-Chudleighs-Packaging-01.jpg?fit=1500%2C780&ssl=1)
Chudleigh's Apple Blossoms
Mass Market Package Design
The design for Chudleigh’s frozen dessert packaging addressed the desire for a fresh-from-the-farm aesthetic that would be sold to a mass market in large grocery retailers.
We developed a system that would work for both US and Canadian markets and could be applied across a wide range of products and package sizes. Better type organization, hierarchy and use of hand-drawn illustrations improved overall brand consistency and appeal.
Brand Strategy & Art Direction//Lindan Courtemanche, Heuristic Branding Photography//Doug Bradshaw Illustration//Katy Dockrill
Chudleigh's, Milton ON Canada
![](https://i0.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-2.jpg?fit=2500%2C1553&ssl=1)
![Chad Roberts Design Ltd. Chudleigh's Cheesecakes Chudleigh's Key Lime Pies Package Design](https://i0.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/09/crd-chudleighs-package-design-3-scaled.jpg?fit=2560%2C1591&ssl=1)
![](https://i2.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-4.jpg?fit=2500%2C1553&ssl=1)
![](https://i2.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-5.jpg?fit=1452%2C1864&ssl=1)
![](https://i1.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-6.jpg?fit=1452%2C1864&ssl=1)
![](https://i0.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-7.jpg?fit=2500%2C1183&ssl=1)
![](https://i0.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-8.jpg?fit=1452%2C1864&ssl=1)
![](https://i1.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-9.jpg?fit=1452%2C1864&ssl=1)
![Chad Roberts Design Ltd. Chudleigh's Blossoms Bilingual US Packaging Layout Design](https://i2.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/09/crd-chudleighs-package-design-10.jpg?fit=2500%2C1755&ssl=1)
![](https://i0.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-11.jpg?fit=1500%2C710&ssl=1)
![](https://i2.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-12.jpg?fit=1500%2C932&ssl=1)
![](https://i2.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-13.jpg?fit=2500%2C1553&ssl=1)
![](https://i0.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-14.jpg?fit=1500%2C710&ssl=1)
![](https://i1.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/08/crd-chudleighs-package-design-15.jpg?fit=2500%2C1183&ssl=1)