Chudleigh's Apple Blossoms

Mass Market Package Design

The design for Chudleigh’s frozen dessert packaging addressed the desire for a fresh-from-the-farm  aesthetic that would be sold to a mass market in large grocery retailers.

We developed a system that would work for both US and Canadian markets and could be applied across a wide range of products and package sizes. Better type organization, hierarchy and use of hand-drawn illustrations improved overall brand consistency and appeal.

Brand Strategy & Art Direction//Lindan Courtemanche, Heuristic Branding Photography//Doug Bradshaw Illustration//Katy Dockrill
Chudleigh's, Milton ON Canada