Naming Concept Development Brand Identity Food Service Packaging

Halsted Hospitality’s pizza concept started with the simple proposition of bringing a higher end restaurant quality product and experience to the broader pizza chain delivery market. They needed to build a complete brand that avoided all the tired pizza tropes of the usual suspects, while capturing an emerging consumer interest in inventive toppings and finishes not traditionally offered through mass market delivery.

After a thorough competitive analysis and positioning exploration, we came up with a name that was feisty, catchy and expressive of all the core attributes the clients wanted to capture.

Halsted Hospitality, Toronto ON Canada