Miami Cocktail Company Spritz
Miami Cocktail Spritzes are premium wine-based cocktails in a can. These low-calorie craft beverages needed a dynamic visual facelift to enliven their shelf presence and be more expressive of the Miami Cocktail Co. ethos.
Our final proposed design for this mass market retail product aimed to accentuate craft and flavour through modern colours and subtle, fruity detail and ornamentation. A more sensible hierarchy clearly communicates the different cocktail and wine beverage offerings.
Miami Cocktail Co., Miami FL USA
Our unchosen concepts show the depth of exploration that went into conceiving an entire product line of Miami Cocktail Spritzes. To help narrow the visual direction that most adequately tells a brand story, we consider the many ways to realize out the design.