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Plain Ol' Jam by the Preservatory
Package Design
The Preservatory’s Plain Ol’ Jams are the single ingredient, simply made, small-batch jams that are intended for mass market retail, unlike its more specialty-flavoured counterparts sold in gourmet grocers.
The labels were given a more simple presentation, without losing any of the overarching visual language. The result still incorporates calligraphy and detailed illustrations, but reducing the colour application makes the products more accessible for a wider audience.
Illustration//Andrew Plewes
The Preservatory, Langley BC Canada
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![Chad Roberts Design Ltd. The Preservatory Plain ol' Jams Bilingual US Packaging Layout](https://i0.wp.com/chadrobertsdesign.com/wp-content/uploads/2020/09/crd-preservatory-package-design-7.jpg?fit=2500%2C1591&ssl=1)
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