Plain Ol' Jam by the Preservatory

Package Design

The Preservatory’s Plain Ol’ Jams are the single ingredient, simply made, small-batch jams that are intended for mass market retail, unlike its more specialty-flavoured counterparts sold in gourmet grocers.

The labels were given a more simple presentation, without losing any of the overarching visual language. The result still incorporates calligraphy and detailed illustrations, but reducing the colour application makes the products more accessible for a wider audience.

Illustration//Andrew Plewes
The Preservatory, Langley BC Canada