The Westley Hotel

Brand Identity Brand Positioning Print Collateral

As the newest member of Hilton’s Tapestry Collection, The Westley Hotel wanted to make a bold arrival in Calgary by capturing a slice of its hometown qualities. Catering to business travellers and local revellers alike, The Westley transformed a former corporate energy building into a retro modern boutique hotel. They defined themselves as proper and wild, meaning high standards with a bit of edge, but outside of this definition, they were lacking a story that really expressed this attitude.

We began with creating a brand narrative that embraces and imaginatively elaborates on The Westley’s dual personalities. Pairing two seemingly opposing experiences together to make a cohesive whole conveys how The Westley Hotel represents both sides of the same coin, and succinctly speaks to Calgary’s past and present identity.

Silver Hotel Group, Calgary AB Canada