Mr. Gladstone Solid Cologne

Naming Copywriting Brand Identity Illustration Art Direction Package Design Scent Profile

Mr. Gladstone is a line of men’s solid cologne for the modern, unflappable gentleman. The brand story starts with the enigmatic legend himself: a world-traveller that journeys by hot air balloon in search of extraordinary adventures. Each scent encapsulates a fantastical experience in Mr. Gladstone’s travels, and together form a collection of golden times in iconic places.

We overlooked no detail in building a fully-fledged supporting brand narrative. A historically-influenced wordmark and identity system, postage stamps of mythological creatures, expressive writing, and highly illustrative packaging pieces compose an absolutely incredible tale for the Mr. Gladstone experience.

Mr. Gladstone Inc., Toronto ON Canada