Mr. Gladstone Solid Cologne
Naming Copywriting Brand Identity Illustration Art Direction Package Design Scent Profile
Mr. Gladstone is a line of men’s solid cologne for the modern, unflappable gentleman. The brand story starts with the enigmatic legend himself: a world-traveller that journeys by hot air balloon in search of extraordinary adventures. Each scent encapsulates a fantastical experience in Mr. Gladstone’s travels, and together form a collection of golden times in iconic places.
We overlooked no detail in building a fully-fledged supporting brand narrative. A historically-influenced wordmark and identity system, postage stamps of mythological creatures, expressive writing, and highly illustrative packaging pieces compose an absolutely incredible tale for the Mr. Gladstone experience.