Bisou Date Bites

Package Design Art Direction Brand Identity

Bisou Date Bites are bite-size chocolate-covered dates that appeal to those who want a healthy energy pick-me-up, but in the form of a sweet snack.

We created a package design and POP displays that invariably live and stand out among the oversaturated market of energy bars and balls. Vibrant hues and decorated callouts communicate the most important pieces of information. To articulate the product benefits, we came up with a concise tagline and descriptive romance copy.

Photography//Ashley van der Laan Food Styling//Tanya Osmond

Bisou Dates & Chocolates, Ottawa ON Canada

To aid in the visualization of the package contents, we commissioned and art directed product photography that highlighted the quality of dark chocolate coating, the filled date and the chopped nuts inside.