Bobbette & Belle

Brand Identity Package Design Shop Collateral Pattern Design

Bobbette & Belle carved out a name for themselves as Toronto’s premiere sweet shop. Famed for their French macarons, pastries, cupcakes and wedding cakes, the sophisticated and elegant patisserie required a redesigned brand identity that would match the exquisite quality of their products.

The logo we designed combines French influences with modern aesthetics while calling attention to a hand-drawn monogram. A custom typeface and complementary pattern were developed to form a complete brand identity system that reflects an exceptional take on classic pastry goods.

Shop Photography//Ryan Szulc

Bobbette & Belle Artisanal Pastries, Toronto ON Canada