No Small Feast
Naming Brand Identity Copywriting Website Design & Development
Modest in approach, impressive in stature.
No Small Feast are Toronto-based caterers that earned a stellar reputation for their exceptional food, unparalleled service, creative menus, and bespoke occasions. But the old brand was impeding their entry into the larger field of catering opportunities, so they needed a total brand overhaul to better define their brand image and capabilities.
What they had wasn’t working.
The old name, Grapevine Catering, reflected how their two-person business first took off by word of mouth, but it truly lacked a story or connection to what they could offer and what set them apart. The logo was really outdated and not representative of the modern style and fun personalities of Matt and Mike, the two seasoned chefs that started it all.
A new name became a process of discovery.
Our naming process always begins with examining core brand values, but for these clients, it became an exercise in defining exactly what made them unique and what they wanted to impart. Instead of being the catering behemoth or the super formal types, we positioned them as a small team with great abilities, that always bring a personal touch.
Kings of their domain.
A play on the phrase ‘no small feat’, the name implies that every event the chefs take on is an undertaking that results in triumph. We drew upon medieval motifs to evoke the historical connotations of feasting, but with a modern inclination to represent the innovative dishes they were known for. A custom-drawn bear bedecked in crown became a fitting icon to reinforce the strength and nobility of the name, but also the warm, patient and lovable personalities of the chefs. A vintage topographic map acts as a marker of the realm to which No Small Feast caters.
The design was thoughtfully carried over to all of No Small Feast’s presentation materials and the new website. We also helped facilitate a photo shoot to create the beautiful visuals that would showcase their food and events. But our favourite application has to be the embroidered bear on the uniforms and hats. For a catering company that once lacked an identity, No Small Feast’s rebrand gave their image a modern boost, telling a complete story that felt worthy of their excellence. They can now succeed in competing amongst the big players, and also broadening their reach to grow well beyond their kingdom.
Chad Roberts Design did an amazing job on our re-brand. They made the whole process easy and fun, and were super responsive and helpful along the way.
Matt Dunbar
FOUNDING PARTNER, NO SMALL FEAST
