Brand Identity

We create fully considered identity suites that are as unique and
idiosyncratic as the individuals we design them for.


Scroll down to view a gallery of our work.
Bobbette & Belle identity design
Bobbette & Belle identity design
Bobbette & Belle marketing collateral design
Bobbette & Belle web design
Bobbette & Belle web design
Bobbette & Belle Artisanal Pastries
Brand Identity, Hand Lettered Monogram, Retail Packaging,
Marketing Collateral, Website Strategy & Design.

A refresh of the popular Leslieville artisanal pastry shop that brought their visual identity in line with their superior quality products. The result is a system that will grow with their expanding product lines.

 

The website was strategically planned and structured to best showcase their full product catalogue, allowing for the optimization of their ordering process. The site has had an immediate impact on the efficiency of their operations resulting in exponential sales growth year over year.
Client: Bobbette & Belle Inc., Toronto, Canada.
www.bobbetteandbelle.com.
Awards: DESIGN EDGE Best Logo Design | Finalist
Fullerton Properties identity design
Fullerton Properties marketing collateral design
Fullerton Properties web design
Fullerton Properties web design
Fullerton Properties web design
Fullerton Properties
Brand Identity, Website Strategy & Design.
Fullerton Properties is a family-run property development company
with a strong connection to the city of Chicago. Drawing from the city’s
rich architectural history, our identity for Fullerton was inspired by the
First Chicago School architectural movement and Frank Lloyd Wright’s signature colour, Cherokee Red.
Client: Fullerton Properties Inc., Toronto, Canada.
www.fullerprop.com.
Fuss Hair Studio appointment card design
Fuss Hair Studio identity design photos
Fuss Hair Studio web design
Brand Audit, Signage, Marketing Collateral, Website Strategy & Design.
This bustling Leslieville salon required a redesign to reflect their energetic, classy-but-edgy style. Since its launch the identity has been embraced by the salon's stylists and their clients with gusto.

 

The website was developed to enhance community engagement by showcasing their popular Instagram feed using the #kidswithcoolcuts hashtag and providing information such as fees, hours of operation, and stylist bios in a structured, easy-to-navigate package.
Client: Fuss Hair Studio, Toronto, Canada.
www.fusshairstudio.com.
Website Photography: Rebecca Wood.
Halsted Hospitality identity design
Halsted Hospitality marketing collateral design
Halsted Hospitality web design
Halsted Hospitality web design
Halsted Hospitality
Brand Identity, Website Strategy & Design.
Halsted Hospitality was established to introduce new foodservice concepts to the Canadian market, and as such required an identity that felt appropriately corporate, yet contemporary and innovative. Our solution combines direct typography with an abstracted linear initial, and draws its colour palette from tones associated with harvest and bounty.
Client: Halsted Hospitality Ltd., Toronto, Canada.
www.halstedhospitality.com.
Rosalind Miller Cakes brand identity design
Rosalind Miller Cakes stationery design
Rosalind Miller Cakes pattern design
Rosalind Miller Cakes web design
Rosalind Miller Cakes web design
Rosalind Miller
Brand Identity, Website Strategy & Design.
Based in London, England, Rosalind Miller is a former graphic design lecturer
at Central St. Martin’s College of Art & Design who has gone on to become
one of the foremost wedding cake designers in the United Kingdom. She produces an ‘Exclusive to Harrods’ line of cakes and cupcakes in addition to private commissions, and is a preferred supplier to many of England’s most prestigious venues.

 

The identity we created for Rosalind combines rich lettering, aspects
of Victorian Rococo, and a refined colour palette to create a sense of contemporary British eloquence. Meticulously composed, the brand is
as succinct an expression of Rosalind’s personal style as her own work.
Client: Rosalind Miller, London, UK.
www.rosalindmillercakes.com.
Little Inn of Bayfield identity design
Little Inn of Bayfield stationery design
Little Inn of Bayfield marketing collateral design
Little Inn of Bayfield identity design applications
Little Inn of Bayfield brand identity design
Little Inn of Bayfield web design
Little Inn of Bayfield web design
The Little Inn of Bayfield
Naming, Brand Identity, Website Strategy & Design,
Marketing Collateral, In-Room Material, Menu Presentation.

This project involved a brand audit and redesign for one of Ontario’s oldest coaching inns, as well as the naming & identity design for two new hospitality properties located within the inn. The identity system features a custom-drawn Landau carriage and classically inflected typography in wide variety of applications. The monochrome identity elements are overlaid on a painted period image that provides warmth, colour, and context throughout the system.
Client: The Little Inn of Bayfield, Bayfield, Canada.
www.littleinn.com.
Photos by: Erin Samuell.
Uberdog identity design
Uberdog marketing collateral design
Uberdog web design
Uberdog web design
Brand Identity, Marketing Collateral, Copywriting,
Website Strategy & Design.

Uberdog is a premium dog care service for busy professionals requiring personalized care. Considering their clientele, it was essential that the Uberdog brand exude trust, reliability, and experience. The company also plans to grow significantly in the near future, so the ability for the identity to accommodate expansion was key.

 

The Uberdog brand features professional yet approachable typography accented by a bold colour application and playful icon set. In order to distance the brand from the illustrative approach common in the dog care industry we chose to utilize candid photography to emphasize the personal relationship Uberdog cultivates with their clients.
Client: Uberdog Inc., Toronto, Canada.
www.uberdog.ca.
Sweethearth brand identity design
Sweethearth brand identity design
Sweethearth brand identity design
Sweethearth shortbread
Naming, Brand Identity, Packaging Design.
Our involvement with this project began with the product name itself. We were asked to create a name that left an impression of heritage, and which evoked the optimism and innocence of America’s golden age. A tagline was also created to highlight the bakery’s location in San Francisco, CA.

 

After determining the name we developed an identity and packaging concept that reinforces the brand’s perspective by leveraging a classic American gingham pattern accentuated with rustic typography.
Client: Sweethearth Shortbread, San Francisco, California.
Fuzz Wax Bar brand identity design
Fuzz Wax Bar stationery design
Fuzz Wax Bar marketing collateral design
Fuzz Wax Bar
Brand Audit, Marketing Collateral.
Before embarking on a new phase of expansion, Fuzz partnered with the studio to rework and refresh their identity system. Building upon an established foundation, we informed the logo and standardized the brand language across
a broad range of materials and locations.
Client: Fuzz Wax Bar, Toronto, Canada.
www.fuzzwaxbar.com.
Sloane Tea brand identity design
Sloane Tea web design
Sloane Tea web design
Sloane Fine Tea Merchants
Brand Audit, Ecommerce Website Strategy & Design.
This project required a thorough investigation into the roots of the Sloane Tea Company, in particular the British heritage of the brand’s namesake: Sloane Square in London. Building upon the notion that Sloane is a ‘gentlemen’s tea’, the result is a unique, versatile icon.

 

This identity was then expanded to include an ecommerce website for both consumers and wholesale buyers. The website is structured to accommodate the different ways in which tea enthusiasts shop for tea.
Client: Sloane Fine Tea Merchants, Toronto, Canada.
www.sloanetea.com.
Illustrator: Andrew Plewes.
Caribou Film Lab identity design
Caribou Film Lab order form design
Caribou Film Lab
Brand Identity, Marketing Collateral, Website Strategy & Design.
Already a seasoned photographer, this client was expanding into the technical side of the business by opening a film processing studio. We envisioned the identity as a very hip(ster) Canadian film camp, complete with badges and subtle Canadian influences and icons.

 

Client: Caribou Film Lab, Toronto, Canada.
www.cariboulab.com.
Coatbridge brand identity design
Coatbridge stationery design
Coatbridge stationery design
Coatbridge
Brand Identity.
A fun and fancy logo for a boutique party supply company and online retailer. We combined aspects of the client's heritage with a little heraldry to create this memorable logo.
Client: Coatbridge, Ajax, Canada.
Illustrator: Andrew Plewes.
Tara McMullen Photography brand identity design
Tara McMullen Photography web design
Tara McMullen Photography web design
Tara McMullen Photography stationery design
Tara McMullen Photography
Brand Identity, Website Strategy & Design, Marketing Collateral.
A unique, hand crafted identity for one of Toronto’s premier wedding
and lifestyle photographers.

 

The resulting website and blog reflects Tara’s affinity for storytelling
and romance.
Client: Tara McMullen, Toronto, Canada.
www.taramcmullen.com.